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NORTHGATELONDON

One monthly engagement. Everything your clinic needs to be visible.

Included every month

  • Content concepts built specifically around your clinic
  • Cinematic video production
  • Full management of your social accounts
  • A design language and tone of voice built for your clinic
  • Every video edited and optimised for reach and engagement
  • A custom cover image designed for each video
  • Profile optimisation: bio, highlights, settings
  • Publishing on a schedule built around when your patients are actually online

Video production

Our team comes to the clinic, one shoot day a month. We capture the consultation rooms, the team, the treatments you are permitted to show, and the doctor talking to camera. Each shoot is edited into a month's worth of short-form video with subtitles, hooks, licensed music, and a designed cover for every piece. The clinic approves the topics before the shoot and the calendar after the edit.

Sony FX3, Sony G Master 2.8 lenses, Godox ML60 lighting, Godox QR-P90 softbox, Rode Wireless PRO lavalier.

Social media management

Instagram, TikTok and YouTube. A monthly content calendar, scheduled publishing, profile optimisation, and daily monitoring of comments and inbox. Patient enquiries are flagged to the clinic the same day; medical questions are never answered by us.

Meta & Google Ads

Campaign setup, daily optimisation, A/B testing of creative and audiences, and a monthly advertising report. The purpose of an ad is to collect an enquiry, usually an offer of a free first consultation, and hand it to the clinic to convert. The ad budget stays with the clinic, in the clinic's own ad account, and is never held by us.

Content strategy and brand voice

Concepts for the month, a design language specific to the clinic, a tone of voice document the whole team can use, and designs for the calendar moments that matter: awareness weeks, seasonal treatments, new services.

Multilingual content

Content produced in English, Turkish and German by native speakers in each language. For a London clinic this is not a convenience. It is a wider patient base: the Turkish-speaking community across north and east London, and the German-speaking patients who travel.

Reporting

One page a month: what went out, what worked, what's next. Reach, profile visits, follower change, engagement, link clicks and enquiries, measured the same way every month against a baseline recorded at onboarding. A separate advertising performance report where campaigns are running.

Something else?

A website, a printed brochure, a new logo, a campaign for a launch. For anything else you need to build and grow your brand in the digital world, ask us. If it is not something we do well, we will say so.

On scope

We work at three levels of scope. Which one fits depends on how often you want to publish, how many languages you need, and whether you're running ads. We'll tell you which one after the first conversation.

Capacity

Northgate is a small team in London with a large one behind it. Figures are for the group, as published by Think Online, which has worked since 2015.

Brand partners across the group
120+
Videos produced by the group
500+
Advertising accounts managed by the group
300+

Tell us about the clinic, and we'll tell you which scope fits.