Video, social media and advertising for private clinics in London.
The focus is deliberate. A clinic is not a restaurant or a fashion label. It is a regulated business where the wrong sentence in a caption can put a registration at risk, where the customer is a patient, and where the sale happens in a consultation room, not on a screen. Working only with clinics means we already know the rules, the rhythm of a working practice, and what a good month looks like.
Cosmetic and private dental practices: implants, veneers, aligners, smile design. Aesthetic clinics led by doctors and nurses: injectables, laser, skin, body contouring. Hair transplant clinics. Weight management and physiotherapy practices. In London first, and within about two hours of it: Reading, Oxford, Cambridge, Brighton, Luton.
The algorithm changes constantly, and no doctor has time to follow it.
What worked in spring is quietly buried by autumn. Someone has to be watching, and it should not be the person seeing patients.
Content arrives in bursts: three weeks of silence, then five posts in a day.
Platforms reward rhythm. A clinic that posts steadily with less material outperforms one that posts a lot, occasionally.
An agency that doesn't know the ASA, GDC, GMC and MHRA rules puts your registration at risk.
Most marketers have never read the CAP code. In healthcare, that is not a gap in knowledge; it is a liability you carry.
Content that looks good but never turns into an appointment.
Views are not the job. The job is a phone that rings, a form that is filled in, and a consultation that gets booked.
One shoot day a month at your clinic, edited into a month of content.
Instagram, TikTok and YouTube run on a calendar you have approved.
Campaigns built to collect enquiries, with the budget staying in your name.
A design language and tone that belong to your clinic and no one else's.
English, Turkish and German, produced natively rather than translated.
We study the clinic and build the plan.
Our team comes to you.
Editing, scheduling, publishing, ad management.
What went out, what worked, what's next.
Turkey
Think Online
Production and strategy
A full-service digital agency working since 2015. Not health-specific: FMCG, media, automotive, retail, corporate training. This is the group's production and strategy engine, and the reason a small London team can draw on a large one.
Germany
Digimark GmbH
Video and performance
Video production and performance marketing. The European production line: shooting, editing and campaign management for clients across Germany.
United Kingdom
Northgate London
Healthcare clinics only
The UK arm, focused entirely on private healthcare clinics. Strategy, production and account management run from London, with the group behind it.
Selected clients across the group. These are Think Online's clients in Turkey, not clinic clients.
Healthcare advertising in the UK is regulated, and the rules apply to a clinic's Instagram account as much as to a billboard. We work inside them. Four things every clinic owner should know before anything is published.
Claims must be honest, substantiated and not misleading. No 'guaranteed results', no 'best in London', no before-and-after images that imply an outcome the evidence cannot support.
Prescription-only medicines cannot be advertised to the public. A post promoting an injectable treatment cannot name the product. We write around this, and we check every caption for it.
Registrants are personally responsible for how their services are promoted. Professional titles are used correctly, treatments are described accurately, and nothing is published that a regulator could read as trivialising a medical procedure.
A patient appears on camera only with written consent that states where the footage will be used, and that consent can be withdrawn. We bring the form; the clinic keeps the record.
The CAP code applies to a clinic's Instagram account as much as to a billboard. Here is what that means in practice, caption by caption.
1 September 2026
Views are a vanity metric unless something sits between the video and the appointment book. Here is what is usually missing.
18 August 2026
A shoot day in a clinic is a shoot day among patients. What consent actually requires, what the camera can and cannot see, and how we run the day.
4 August 2026
No, though it helps. Patients choose a clinic because they trust the person who will treat them, and a doctor speaking plainly to camera for thirty seconds does more than any amount of polished B-roll. If you would rather not, we build the content around the team, the space and the work.
A 45-minute planning call at the start, two to three hours on the shoot day, and a few minutes to approve the content calendar. After the first month, most clinics spend under four hours a month on it in total.
We come to you. Patients want to see the actual rooms they will be treated in, and the clinic is the set. We bring the equipment and work around your appointments.
Sometimes, and carefully. Before-and-after images are permitted in some contexts and restricted in others, and every one needs written patient consent. We review each case against the CAP code and the relevant regulator's guidance before it goes anywhere near a feed.
Reach and profile activity usually move within the first six weeks. Enquiries take longer, because a patient often watches for months before they book. We do not make comparative judgements before the end of the third month, and we ask clients not to either.
You do. The accounts stay in your name, the ad account and its budget stay in your name, and every file we produce is delivered to a shared folder you control. If we stop working together, nothing leaves with us.
